A lot of big brands will spend a lot of money on market research to determine the needs of their customers, here’s where you have the advantage; you’re already on the frontlines of knowing what your clients need. You also see needs that they don’t even know they have! TIPS FOR CREATING YOUR PRODUCTS STEP 1: CHOOSE YOUR PRODUCTS The best way to decide on which products to carry is to consider these concepts: What are the biggest challenges affecting the majority of my clients?

The Business of Beauty You know beauty, but do you know your business? As a beauty professional, you recognize firsthand that running a successful business involves so much more than doing the work you love. Yes, you can slay a hairstyle or beat a face with the best of them, but that’s just the beginning. From continuing your education, to marketing your services, to making your money, understanding the business of beauty is how you create a company that lasts. If you’re read

For more than a few years now, the popularity and use of essential oils to help with various ailments has been a huge trend. There are a few important things that need to be considered while trying to use essential oils on your own. Specifically, they can harm you if used incorrectly. There’s a lot of research that goes into how much of each oil can be used as well as what oils can be mixed. That’s not even adding in what carrier oils are needed! With that being said , if you

The Beauty Professional’s Guide to Private Label At Ryze, we’re all about helping beauty entrepreneurs build better businesses. With over 25 years in the salon industry, we’ve learned exactly how important it is for beauty professionals to take charge of their expertise in order to grow. One of the best ways to do this is through private label retail. Providing your own branded products to the clients you serve is how you leverage your authority and brand your expertise. With